Do You Network? Here's How To Maximize Your Efforts
Yesterday, we wrote about great ways to get new business, and discussed different types of groups that will allow you to network with other like-minded business professionals. We discussed the importance of face-to-face networking and gave specific examples of where to go to join, including formal networking groups like BNI and your local Chamber of Commerce.
Today, I will share some tips on how you can get the most out of your involvement with a group. While we spoke specifically about networking groups, these same principals can be applied for any type of networking that you do.
1. Set Realistic Expectations - Many people join a group thinking that business will automatically come to them, and then get frustrated and quit after a short period of time. Give yourself at least 1 year. Building relationships takes time, so you need to be patient.
2. Get Involved - Showing up to an event or meeting every once in a while is a waste of time. You need to get involved. Join a committee, take on responsibility, do things to demonstrate to others what type of professional you are. Think of the show "The Apprentice" in that you are showing people what you are all about, and if they like what they see, they will "hire you" as their agent should they need you.
3. Don't Spread Yourself Too Thin - I have seen people join a ton of groups all at once, hoping one of them ends up being good. This tactic can be counter-productive as you will quickly find yourself unable to keep up with all of them. You are better off finding a group you like and build relationships there.
4. Re-Evaluate Periodically - At least once a year, see if your time and effort is worth being part of a specific group. If you see no value, perhaps try another group. On the other hand, if you are getting a lot of business from a particular organization, you may want to increase your involvement there.
5. Concentrate On Helping Others - Have a mindset of trying to help other people and good things will happen. Too many people join a group and think only about themselves. This may be hard, but focus on other people.
Many people go into networking situations looking for a "quick hit" and end up giving up when they don't get business right away. This is a big reason why most groups don't have a lot of real estate agents ( I don't mean to be negative here, but it's the truth ).
The good news is that opportunity exists for those willing to put in the time and effort. Join a group, follow these tips and your efforts will be rewarded.
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Here are some other articles of interest that we have written:
C'mon People, Stop Posting Vacation Plans On Facebook
Does Hiring Cousin Vinny Really Make Sense?
Real Estate Agents Are Not Just Door Openers
Is Zillow Really Accurate? Take A Look For Yourself
The Art Of Working With Professional Athletes
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About The Authors:
Dan and Amy Schuman live on the East side of Cleveland and specialize in Cleveland Luxury Homes, working with buyers relocating to Cleveland, and first-time buyers.
Dan is a member of the Solon Chamber of Commerce, and one-time Vice-President and Board Member of the Beachwood Chamber Of Commerce.
For Ohio and Cleveland Oh real estate and homes see Cleveland OH real estate
For a personal consultation or to speak directly to The Schuman Team, call 216-346-3235 or email.
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Do You Network? Here's How To Maximize Your Efforts is the property of The Schuman Team and may not be duplicated or used without their written consent. ©January, 2010
